How Revolution Roofing Built a Canvassing Team and Lifted Its Whole Sales Floor

The Challenge

Revolution Roofing wanted to build an outside canvassing team to generate more roofing leads and sales. The owner had tried to do it himself — Indeed, LinkedIn, ZipRecruiter, Facebook, working his salespeople's networks — using every tool he could find. He had some success, but knew he was doing it about as inefficiently as you could and still get results. He had the right pieces; what he lacked was the process to put them together.

The Approach

HyperHired took over the recruiting and delivered prescreened, in-person-ready candidates, leaving the owner to do what he was actually there to do: build and train the team. Because the candidates arrived already screened and clear on expectations, his interviews dropped from an hour to 15–20 minutes — the role had been explained before they ever sat down. The account team kept the daily process tight, communicating each morning which candidates had confirmed and how to adjust the day's schedule.

The Results

Over the first 30 days, Revolution Roofing added roughly one rep a week, and the new hires produced quickly — five contingencies (the first step toward a closed deal in roofing) came from the new guys. Combined with two reps recruited organically, the owner had six or seven sub-30-day reps to develop.

The less obvious win was cultural. Spreading the existing lead pool across a bigger team forced some reps who'd been coasting on inbound leads back into the field to make their own paychecks — and the added competition pushed the whole floor's urgency and production up. With the foundation set, the owner planned to use HyperHired to pre-stage 20–30 interviews and staff a new location 150 miles out, recruiting an entire satellite team in a day or two.

"It's indirectly made everyone better. The energy and competitiveness in the office have gone up across the board." — Aaron, Revolution Roofing

Build a Team That Lifts the Whole Floor

Revolution Roofing's new hires didn't just add headcount — they raised everyone's game. Talk to HyperHired about building a canvassing team that changes your culture.