How Patriot Exteriors Launched a Canvassing Team From Scratch With a 70% Sit Rate

The Challenge

Patriot Exteriors had used Indeed but wasn't maximizing it, and had never run a dedicated canvassing team. Past door-knocking had been ad hoc — sales reps working storm-damaged neighborhoods after a tornado, or knocking a customer's neighbors — never a team built specifically to set appointments and inspections. The company wanted to stand up that direct-marketing motion deliberately, but doing the sourcing and prescreening internally was a heavy lift for a growing company without an established recruiting function.

The Approach

HyperHired handled the prescreening and initial interview phase, delivering a consistent funnel of good candidates so the team could take the handoff at the second interview — a quick conversation to confirm understanding and fit before extending an offer and slotting the hire into the next onboarding class. Patriot ran recruiting in conjunction with a structured training platform, so new canvassers rolled straight from hire into onboarding, tooling the program to their market as they learned.

The company tracked the right metrics from the start: doors knocked, but more importantly conversations had, appointments set, and the demos and close rate those appointments produced.

The Results

Within roughly 40 days, Patriot Exteriors had two orientation classes through the door — five or six reps already out producing and another four or five in training. The early field numbers were strong: in one week the team set 14 appointments, 10 of them same-week, and ran seven of those ten as demos — a 70% sit rate, with around 30% closing. The company expected those conversion numbers to climb further as the reps trained up and the weather improved.

With the canvassing motion proven, the plan was to keep the recruiting cadence going and use it to open additional locations.

"Last week there were 14 appointments set, 10 of them same week, and seven ran as demos — a 70% sit rate." — DJ, Patriot Exteriors

Stand Up a Canvassing Team the Right Way

Patriot Exteriors launched a producing canvassing team — with metrics to match — in about 40 days. Talk to HyperHired about building yours from scratch.