How C&R Roofing Added a Canvassing Team — Including a Rep Who Closed 7 Deals in 3 Weeks

The Challenge

C&R Roofing, a Georgia company doing decks, roofing, and siding, needed door-to-door canvassers to generate leads and grow revenue. Recruiting had largely fallen to the owner, Jay, handling it himself. The company wanted to build a structured canvassing team and a second pillar of the business — an insurance-focused roofing sales arm — but lacked a repeatable way to source and screen the volume of candidates that takes.

Notably, the team member presenting this story, Caleb, had himself come into C&R through HyperHired — a firsthand view of the candidate experience before he ever evaluated it as a manager.

The Approach

HyperHired handled roughly 90% of the process — sourcing, screening, scheduling, confirmations, and reschedules — leaving the team to focus on the interview itself. Everything was double-scheduled and managed over Slack: a quick message was enough to trigger a reschedule or a status update without the team chasing candidates. From the candidate side, Caleb described his own intake as seamless and well-informed, with every step clearly communicated.

The Results

Across roughly 20–30 well-set interviews, C&R hired about six reps, with around half of them strong performers out of the gate. One new hire closed seven roofing deals in roughly three weeks — and on pricey roofing tickets, that's a fast, clear return. Another standout, Miguel, melded into the team culture immediately and became an example the owner pointed to.

Beyond the individual numbers, the influx of new blood lifted the existing team — giving the veterans a structured, hungry group to measure against and pushing the whole floor's performance. With the foundation in place, the company set its sights on a 10–15-person team and the build-out of its insurance roofing pillar.

"One of them has seven deals in, I think, three weeks. The seamless process is definitely a lot more than it would be with a different company." — Caleb, C&R Roofing

Build a Canvassing Team That Produces

C&R Roofing added reps who were closing deals within weeks. Talk to HyperHired about building a roofing canvassing team that generates revenue fast.