How Creating Better Days Solved Sales Recruiting Without an HR Department

The Challenge

Creating Better Days, a Florida-based CBD manufacturer, was having trouble finding better candidates — and had no full HR staff to lean on. That left the general manager personally posting jobs on Indeed, screening resumes, calling candidates, and running follow-ups on top of all his other responsibilities. The company simply wasn't finding enough of the candidates it wanted, and the process was a drain on a leader who needed to be running the business.

The Approach

HyperHired effectively became the company's recruiting function. After a detailed onboarding that let the GM get specific about the exact candidate profile he wanted, the team handled sourcing and screening end to end, surfacing the best of a large applicant pool. A meaningful advantage was geography and fit: the company valued that HyperHired could draw from the local South Florida talent pool — the same kind of phone-driven sales reps the recruiting team sources for its own floors — and one of the recruiters working the account had prior experience hiring for a similar CBD company, which sharpened the candidate match.

The Results

The engagement produced four hires starting together, with the GM crediting the candidates as the best HyperHired had found for the role. Beyond the headcount, it removed the recruiting burden from a company that didn't have the HR infrastructure to carry it — freeing the GM to focus on building morale and developing the next generation of reps alongside a tenured team. The company expected to use HyperHired for a long time as it grows.

"You guys sent me probably the best candidates that you found — we see ourselves continuing to use you for a long time." — Brad, Creating Better Days

Recruiting Without an HR Team

Creating Better Days solved sales hiring with no HR department of its own. Talk to HyperHired about handling recruiting for your business.