How to Build a High-Performing Door-to-Door Sales Team

November 28, 2024

A high-performing door-to-door sales team can transform your business by providing a sustainable pipeline that facilitates fast growth. Whether you’re looking to build a canvassing team, or a team of full-cycle canvasser-closers, this blog post will point you in the right direction.

A high-performing door-to-door sales team will:

  • Meet (and preferably smash) their sales targets. They should strive higher and higher and unlock more achievements.
  • They should represent your company's values - being the very best of your brand.
  • They should bring synergy and positive attitudes, function well as a team, and interact effortlessly with customers.

But how can you turn your current sales workforce into the door-to-door revenue magnets of your dreams?

Getting the Best out of Your Door-to-Door Sales Team

There are several actionable strategies you can use to gain better results from your door-to-door sales team. Here are a few of our favorites:

  • Develop a concrete ‘first knock’ introduction

If there’s one thing that is tried and true across the door-to-door industry, it’s the introduction.

“Hey Mary - my name’s Bob, I’m with XYZ Company - we were just in the neighborhood working with your neighbor down the street. We helped them with ABC.”

From there, go into the problem that was solved for their neighbor and inquire about whether they could use your services as well.

  • Cultivate a high-quality training process for your door-to-door sales reps

Even the most experienced sales representatives are always learning. Over time, you should develop a repository of resources so that they can continue to perfect the pitch and unlock higher performance. Compile good-quality training materials - or work with a door-to-door sales training company - and let the results speak for themselves.

  • Map out daily or weekly routes for them to hit

Rather than sending them out in the same areas, use software to assist you in mapping out their knocking routes. For example, if you’re working with roofing sales representatives, you can use a maps software that overlays storm and hail damage - and then plan your team’s routes accordingly.

Find Out More About Recruiting the Right Door-to-Door Sales Representatives

Although there are various practical and actionable strategies you can use to hone your door-to-door sales team, it all starts with the first step: recruiting the right sales representatives.

Hiring door-to-door sales representatives can be a tricky and expensive process, involving screening thousands of resumes and spending dozens of hours per week performing preliminary interviews with often unqualified candidates. Using an external recruiter may seem like a big step - but it’s one that can pay dividends in the short and long term.

HyperHired is the established leader in door-to-door sales recruiting. We’ve developed a competitive recruitment model that allows clients to save costs while onboarding only the very best door-to-door sales representatives.

Here are a few examples of our success with door-to-door sales recruitment:

  • Using our services, GRIT Marketing onboarded 30 sales superstars in the first 2 months. The return on investment (ROI) is estimated at 50x.
  • We also helped Houston Water Solutions build out teams in 3 separate cities - and increased their revenue by 50% in just 3 months.
  • Superior Gutting and Roofing suspended HyperHired's service after just one week - the reason being they were eager to hire every qualified candidate we referred. We promptly brought on three seasoned door-to-door sales representatives, who quickly began generating sales.

We've honed our model to perfection, meaning we can get better and quicker results than anybody else in the industry - including our competitors. We're so confident in our door-to-door recruitment model that we'll beat your historical data - or we’ll issue you a full refund.

Find out what HyperHired can do for your door-to-door sales team by scheduling a free call. We look forward to speaking with you.

Clients who work with us are consistently adding between $1MM and $20MM in new annual revenue. Learn More
Close icon