A good salesperson can close a sale on any number of different products, handling the entire sales process from start to close, and may sell a wide variety of goods or services. On the other hand, a high ticket closer is somebody who excels at the final stage of a sale of a specific, highly priced item, product, or service. They often work remotely and focus on one particular offer, and may often take pre-booked leads. High ticket closers specialize in the closing phase of a deal and focus on products or services that carry a substantial price tag.
What Are the Key Aspects of a High Ticket Closer?
Any salesperson needs to possess the ability to persuade people to part with their money. When the product doesn’t cost much and the customer has little to lose if it isn’t exactly what they wanted, this may not be very difficult. A high-ticket closer requires a more consultative and relationship-driven sales approach to close the deal because high-ticket sales cycles tend to be a lengthier and more complex process.
High ticket closers need time to build strong relationships with their customers to establish trust and foster long-term partnerships. They must have in-depth knowledge of the products they are selling, as this enables them to educate customers on the values and benefits of the product or service they are offering.
High ticket closers need to think on their feet to tailor solutions to the specific needs of their client to demonstrate their commitment to them to provide the best possible value, and to be able to negotiate terms and pricing as a means to close the deal. They also need to be tech-savvy as they often work remotely and need to be able to connect with, and close deals with clients from a distance.
How To Recruit a High Ticket Closer
An individual with enthusiasm and strong sales experience will be able to demonstrate their proven ability to close deals, however, you need to define clearly what you or your company means by “high ticket closer” and highlight the differences between that and a regular sales job.
A candidate needs to prove they have good experience in sales and strong communication and negotiation skills, and that they can easily build a good rapport with potential clients. An obvious interest or experience in the product or service they will be selling will help them to obtain a strong understanding of its value so they can convey this to their client in clear and concise tones. Pay attention to their communication style and their approach to addressing objections, and how well they can articulate value. Always try to get candidates to demonstrate their problem-solving and closing skills in a practical setting.
If your business is looking to bring in elite sales talent, one of the most effective strategies is to hire high ticket closers through a specialized recruitment process. By partnering with a recruitment agency that understands the unique skills required for high-value sales, you can connect with professionals who not only excel at closing complex deals but also align with your brand’s vision and sales goals.
How To Become a High Ticket Closer
If you are naturally confident and have the ability to gain strong product knowledge, then you may be on your way to becoming a high-ticket closer. You need to develop strong communication skills to build a good relationship and trust with your client, and you must be prepared to put the time in as these types of sales are often lengthy.
Learn and practice ethical persuasion techniques to help your client see the value of your offer, and always be sincere and understanding of any concerns or objections they may have. It may be a challenging job, but maintain enthusiasm and a positive attitude if you want to close that deal!
